[T]hese ads are trying to sell LLMs as a tool for sending routine business communications. They are trying to make it look natural to fuss over each email so neurotically that you gotta plug it into Grammarly before sending it. They soft-pedal whatever anxiety would drive someone to use an LLM to generate a routine business communication, then make the AI tool look like like a source of relief.

These ads are all embracing and even encouraging a kind of anxiety - like, anxiety-disorder level anxiety - that I find extremely dark and distressing.

Game-Designerin Laura Michet schreibt sehr treffend über das Marketing von LLM-Grammatik-Tool Grammarly. Die Macher sogenannter „AI“-Tools wissen sehr genau, dass ihre Produkte nicht wirklich irgendein echtes Problem lösen, und müssen uns daher erstmal ausgedachte Probleme einreden, die kein Mensch jemals hatte oder haben würde. Sie versuchen aktiv, uns abzutrainieren, wie normale Menschen miteinander zu kommunizieren.

Erinnert mich an diesen Post von tumblr-User*in lesbinewren:

we need to make using chatgpt embarrassing bc sorry it really is. what do you mean you can’t write an email

Vergleiche auch diesen sehr unterhaltsamen Text von Alan Kluegel bei Defector über einen bizarren Werbespot mit Matthew McConaughey für irgendeinen AI-Ramsch von Salesforce:

It is simply wild that Salesforce has this opportunity to highlight to a mass audience, even indirectly, their best and most promising use-case for AI, and here they are aggressively pitching an inscrutable solution to a non-existent problem. Often, what ruins advertisements aimed at the highest socioeconomic strata is a lack of relatability. (Is your banged-up old car elevator ruining your enjoyment of your Maui beach house?) In a mind-bending twist, that is not the problem here. The basics of this premise—a restaurant, a table, food, even a booking app—are extremely relatable to almost everyone; what makes this commercial an avant-garde experience is that at no point are the people on-screen relating to these perfectly ordinary things in a way that any human ever has.